Case Study on how HCP Group recruited a Head of Marketing for a Luxury Furniture Manufacturer based in London

Appointing a Head of Marketing for a Luxury Furniture Manufacturer

The Brief

Client Background: Our client, the Founder & CEO of the UK’s, if not Europe’s largest luxury furniture manufacturers and retailers, approached us for assistance in recruiting a Head of Marketing to be based at their stunning showroom in London. With a prestigious customer base that included renowned architects, interior designers, hotels, and high net worth individuals, the company had built an excellent reputation for quality in the industry.

Client’s Objective: The client needed to fill a crucial leadership role to manage an in-house marketing team comprising photographers, SEO experts, and social media specialists. They sought a Head of Marketing who could elevate the company’s brand presence, drive marketing initiatives, and effectively engage with their discerning clientele.

Our Approach

Thorough Consultation.

Our team engaged in extensive discussions with the Founder & CEO to understand the company’s brand identity, marketing objectives, and the specific requirements for the Head of Marketing role. We delved into the company’s target audience, market positioning, and desired outcomes to tailor our search strategy accordingly.

Comprehensive Search.

Leveraging our extensive network and industry expertise, we embarked on a comprehensive search to identify candidates who aligned with the client’s vision and values. We cast a wide net, utilising both traditional recruitment methods and targeted outreach to identify top talent within the luxury furniture and design sector.

Candidate Assessment.

Each candidate underwent a rigorous assessment process to evaluate their qualifications, experience, and cultural fit with the client’s organisation. We conducted in-depth interviews, assessed their track record of success in similar roles, and evaluated their leadership capabilities and strategic vision for marketing.

Client Collaboration.

Throughout the recruitment process, we maintained open communication with the client, providing regular updates on our progress and presenting shortlisted candidates for their consideration. We collaborated closely with the client to ensure that our candidate recommendations aligned with their expectations and organisational culture.


After a meticulous selection process, our efforts culminated in the appointment of a highly ambitious Head of Marketing who possessed the skills and expertise needed to drive the company’s marketing strategy forward. The appointed candidate demonstrated a deep understanding of the luxury furniture and manufacturing market, coupled with innovative ideas and a proven track record of success in leading marketing teams.


Our successful recruitment of a Head of Marketing for our client exemplifies our commitment to delivering tailored solutions that meet the unique needs of each organisation. By leveraging our industry knowledge, extensive network, and strategic approach to recruitment, we were able to identify and secure a talented professional who will contribute to the continued growth and success of the business.