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Among other highly luxurious models, the Dubai Motor Show 2011 saw the unveiling of the world’s fastest (and most expensive) convertible car; the Bugatti Grand Veyron Sport.
Bugatti has always been the epitome of exclusivity, luxury, elegance, style, extraordinary design, and a great passion for automobiles.
The buzz around the Bugatti stand was tangible as Dr Stefan Brungs talked of the brand's success and presented the most exclusive car in the world to the press last Thursday. Showcasing three models, the Bugatti Veyron 16.4 Grand Sport models stood proud and admired by onlookers at the show, with their unique carbon fibre paint jobs creating further interest.
Dr Brungs, Head of Sales and Marketing for Bugatti, spoke of their surprise at the demand for bright yellow models of the motor, and explained they have created more to deal with the popularity. He added, ‘our brand is especially loved by customers in the Middle East, every 4th Bugatti is sold here.’ The Middle Eastern demand made the Dubai Motor Show especially important for Bugatti, who were proud to say their high performance; exclusive motor cars are now more popular than ever.
